Koster Studio

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Concept study · Custom homes - Bainbridge Island, WA

Hollis & Vane

A cedar-and-glass builder whose own site opened with a stock photo of a house they did not build.

Hollis & Vane is an illustrative firm - a concept redesign built to show the approach, not a past client. Your project would be your own work, start to finish.

At a glance

The same firm. One of these is losing them the work.

Current site Koster redesign
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As we found it

Their website, in full - and everything working against them.

hollisandvane.com
  1. 1

    “Home” listed twice

    The navigation lists Home twice - nobody has touched the menu since launch in 2010.

  2. 2

    Stock hero, not their house

    The homepage opens on a stock placeholder. Their real work sits four blurry thumbnails down the page.

  3. 3

    Headline printed twice

    The firm name renders twice in the hero - once from the theme, once from a block nobody removed.

What changed

Three decisions, and nothing more than needed.

  1. 01

    One headline. The name appears once, at the size the work deserves.

  2. 02

    The house they actually built is the first thing you see, full width.

  3. 03

    Their real projects load on the homepage - no stock to hide behind, no menu full of dead links.

The redesign

The same firm, built to look like the work.

hollisandvane.com