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Concept study · Custom homes - Bainbridge Island, WA

Hollis & Vane

A cedar-and-glass builder on Bainbridge Island. The redesign opens on their own houses, at the size the craft deserves.

This is a concept redesign. Hollis & Vane is an illustrative firm, invented to show the approach. It is not a past client and not a real business. Your site would be built around your own work, start to finish.

At a glance

The same firm. One of these is losing them the work.

Current site Koster redesign
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As we found it

Their website, in full - and everything working against them.

hollisandvane.com
  1. 1

    “Home” listed twice

    The navigation lists Home twice - nobody has touched the menu since launch in 2010.

  2. 2

    Stock hero, not their house

    The homepage opens on a stock placeholder. Their real work sits four blurry thumbnails down the page.

  3. 3

    Headline printed twice

    The firm name renders twice in the hero - once from the theme, once from a block nobody removed.

What changed

Three decisions, and nothing more than needed.

  1. 01

    One headline. The name appears once, at the size the work deserves.

  2. 02

    The house they actually built is the first thing you see, full width.

  3. 03

    Their real projects load on the homepage - no stock to hide behind, no menu full of dead links.

The redesign

The same firm, built to look like the work.

hollisandvane.com